About
Building websites that actually
work for your business.
McConnell's Code is a web and software development studio based in Northern Ireland, focused on helping small businesses across the UK win more customers online — through conversion-focused websites, local SEO, and custom software where templates fall short.
The story
McConnell's Code was built around a straightforward observation: most small businesses in Northern Ireland have websites that don't reflect the quality of what they actually offer. Outdated layouts, unclear messaging, and no clear path for a visitor to become a customer.
The focus has always been on the outcome — more enquiries, more trust, more conversions — rather than building something that looks impressive in a portfolio but doesn't move the needle for the business it's supposed to serve.
Every project starts with the commercial goal: what does this website need to make happen? From there, the design, copy structure, and technical build all follow that thread. Whether that's a brochure site for a local trades business or a custom booking system for a service provider, the approach stays the same.
Tools & technologies
Working locally across
Based in Northern Ireland, taking on projects across the wider UK.
100%
Conversion focused
NI + UK
Service area
Fast
Delivery timeline
Fixed
Pricing, no surprises
How we work
Principles that shape every project.
Conversion over decoration
Every design decision is tied to a commercial goal. A website that looks good but doesn't generate enquiries is a missed opportunity.
Clarity before cleverness
Visitors decide in seconds. Clear messaging, obvious calls to action, and a logical page structure matter more than animation for its own sake.
Built to last
Fast-loading, mobile-first, and easy to update. Websites built on solid foundations that you won't need to replace in two years.
Honest advice
No agency jargon, no upselling things you don't need. If a simpler solution solves your problem, that's what you'll hear.
Ready to start?
Let's talk about your project.
A quick conversation is all it takes to scope out what your business needs and whether we're the right fit.